The Boys Come to Town

On November 6, 2013 I attended the North Charleston Performing Arts Center presentation of the award-winning musical “Jersey Boys”. In 2006, the musical won a Grammy for Best Musical Show and in 2009 it won an Olivier Award for Best New Musical.  The production was part of the North Charleston Performing Arts Center’s Best of Broadway Series where they bring in well know shows such as Memphis and The Addams Family for patrons of the area to enjoy.  The majority of the audience was over the age of 50 but almost every seat in the house was sold out.  The audience appeared to enjoy themselves as much as the actors on stage as they watched the four boys rise to fame.

The advertising campaign for this show had to be extremely versatile to appeal to the wide range of audience members in attendance.  The show was advertised from places like the College of Charleston Campus to billboards on I-26.  Ticketmaster also sent out emails in regards to the upcoming show to tell patrons in the area that this Broadway show was coming into town for only six short days.  The tickets were reasonably priced and well worth the trip to North Charleston.  If the show was still in town I would highly recommend the show to anyone who needs a good laugh, likes great music or simply enjoys the arts.

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