In hopes of expanding my knowledge of guitar beyond the modern associations with the Red Hot Chili Peppers and The Strokes, I went to the Classical Guitar Festival presented by the College of Charleston’s Department of Music. On the whole, I thought the performers were really excellent and talented, as far as my untrained ears could tell anyway. However, it was just not as exciting as what I am used to in the way of musical performances. The spectacle, though, was not the point I suppose. The performance was focused more on the skill and mastery of this one instrument that I never knew could be manipulated in so many ways. I found myself appreciating the event much more afterward than I did while sitting in the recital hall; it opened my eyes to a new art form that was a considerable distance outside of my comfort zone.
In order to attract more of the student body to the performances, the Classical Guitar Festival was completely free for students. In my opinion, this is a great operational plan-specifically a marketing plan- not only to attract more audience members but a specific audience demographic that could directly impact the Department of Music here at the college. The more free concerts they advertise, the more broke college students are likely to attend and increase their awareness of the great programs and musicians that the department produces; in the long run, this awareness could turn into potential supporters and patrons of the Department of Music.
And if by the end of this you are as curious as I was, you can watch my personal favorite performer of the evening, Ulyana Machneva, here!