Web 2.0 … The Machine is Us/ing Us

In 2007, Michael Wesh, an anthropology professor at Kansas State University, created and released a short video in conjunction with his class on “Digital Ethnography”.  It’s purpose was to demonstrate the broadening impact and daunting possibilities of a wired world.  In less than ten days, his YouTube video rose to the top of most major tech tracking utilities in the online world and has now been viewed over 7 million times.

As he states at the end of the presentation, we are going to have to rethink some things…perhaps even the nature of scholarship itself.

If you would like to download a high quality version for use in your teaching or research, click here.  Also, check out Michael Wesch’s blog at: http://mediatedcultures.net/ksudigg/.

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